A Critical Step in Your Career Journey
Accreditation is an IABC professional development program offering communicators a way to demonstrate their ability to manage effective communication. Candidates meeting all requirements of the program earn the designation Accredited Business Communicator (ABC). In a survey of IABC-accredited members:
- 57% said both their supervisors and colleagues recognize the value of the ABC designation
- 23% attributed a salary increase to their ABC
- 27% credit their ABC with getting them a job offer over another candidate who was not accredited
- 29% undertook accreditation to demonstrate their knowledge and competence to their peers
- 23% said pursuing accreditation was a decision they made for themselves to test their abilities
For more information on accreditation in Tampa, contact Adrienne Schutte
IABC Tampa Bay Event Calendar
Visit our event calendar to see all upcoming chapter events.
Oct 26: The Strategist’s Roadmap to Social Technology: Becoming a Connected Communicator
| October 26, 2011 | ||
| 11:30 am | to | 1:00 pm |
As social technologies change the way we communicate and engage with our audiences, a gap is emerging between their technical application and the strategic decision-making that drives any effective campaign. As strategists, we have an opportunity to embrace the strategic potential of online communities, and use other resources to better understand our audiences, listen to them, and join existing conversations rather than start our own. Employers are looking to the digital native generation to help them lead their efforts in the digital realm, but those digital natives may need a push to help any organization fully realize the benefits of a social strategy.
Drawing from Brian Solis's book, "Engage", Clay Shirky's classic "Here Comes Everybody", and Marty Neumeier's classic book on branding, Ann Christiano will lead a discussion on how we use social technology as strategists.
Ann Christiano is Professor and Frank Karel Chair in Public Interest Communications at the University of Florida. She is a social change professional with almost 20 years experience in strategic communications, policy engagement and media relations.
Register by 11 a.m. Monday, Oct. 24. IABC will try to accommodate walk-ins, but space is limited; and walk-ins will be charged $5 in addition to the registration price.
September 28th Program: Meet the Coordinator of the 2012 Republic National Convention
| September 28, 2011 | ||
| 11:30 am | to | 1:00 pm |
Attendees of IABC’s September luncheon are in for a treat because this month’s guest speaker is a prominent local and national figure. Ken Jones, president and CEO of the Host Committee for next year’s Republican National Convention in Tampa, will speak at our Sept. 28th luncheon at the Tampa Club. He’ll discuss the opportunities that will be created for our city as Tampa Bay hosts this major event.
The 2012 Tampa Bay Host Committee has two main goals:
1. To raise the funds needed to host the Republican National Convention in Tampa in August 2012 and relieve the burden on local governments;
2. To promote the Tampa Bay area before, during and after the convention to ensure our region capitalizes on this tremendous economic development opportunity.
Ken will speak about the convention planning and the resulting opportunities for businesses like yours.
Register by 11:00 a.m. on Monday, Sept. 26. IABC will try to accommodate walk-ins, but space is limited. Note that walk-ins will be charged $5 more than the price charged if you registrater online in advance. So register today!
WHEN Wednesday, September 28, 2011 11:30 AM - 1:00 PM
WHERE The Tampa Club
101 E. Kennedy Blvd., Bank of America Building
Suite 4200
Tampa, FL 33602
FEE
Board Members $24.00
IABC Members $27.00
Non-members $32.00
Students $20.00
Walk-ins: Add $5 to registration fee
RSVP Monday, September 26, 2011
Click Here to Register:
Summer Mixer on July 20th
| July 20, 2011 | ||
| 5:30 pm | to | 8:30 pm |
Join Us for IABC Tampa Bay’s Summer Mixer at the Historic Columbia Restaurant
Join IABC Tampa Bay members and friends July 20th for an after-work mixer at the historic Columbia Restaurant in Ybor City.
The mixer starts at 5:30 p.m. Wednesday, July 20th at the Columbia, 2117 East 7th Ave., Ybor City.
The entry fee will cover the cost of light appetizers. You’ll sample Cuban appetizers, including Empanadas de Picadillo and mini Cuban sandwiches. Drinks are at your own expense. You’ll mingle with your Tampa Bay peers who represent a wide range of organizations and communications professions. Get to know industry peers while you network and experience the benefits of IABC Tampa Bay. We’ll have a private room conducive to sharing business cards and discussing business issues and career opportunities.
Click here for online registration for this event.
IABC Southern Region Conference
| October 12, 2011 | to | October 14, 2011 |
Serious about your career? Then register to attend the 2011 Southern Region Conference in NOLA this October. To find out more, click here: http://2011.iabcsoreg.com
June 9: The 21st Century Professional: Keeping Pace in the Global Environment
| June 9, 2011 | ||
| 11:30 am | to | 1:00 pm |
The 21st Century Professional: Keeping Pace in the Global Environment
Cloreth Greene, ABC, an award-winning training and communications consultant and the owner of Wild & Wonderful communications consultancy in Jamaica, will speak on the topic of international communications during the IABC Tampa Bay luncheon at 11:30 a.m. on Thursday, June 9th. She notes, “In today's Internet-connected world, we are all global communicators.”
Cloreth is an impressive speaker who has more than 20 years of professional experience in education and marketing, and specializes in business and communications. She has presented at the international, regional and local levels. Organizations that benefit from her training projects include: The Jamaica Employers Federation, Strawberry Hill (Jamaica), First Caribbean International Bank, Toastmasters International (Caribbean District), Chevron Caribbean Inc. (Cayman Islands), Jamaica Association for Secretaries and Administrative Professionals, and The HEART Trust NTA (Jamaica). She also has spoken at the 2008 IABC Leadership Institute and the 2007 Southern Region Conference.
Don't miss this chance to network with Cloreth and other award-winning communicators and learn more about reaching audiences around the world.
For more information and to register, click here.
June is IABC Membership Month!
June is the perfect time to join or rejoin IABC.* Why? Because the $40 application fee will be waived, saving you and/or your employer money.
This savings applies to new members in corporate packages (minimum of 5 staff members/colleagues), as well as individual memberships.
For more information, contact one of IABC Tampa's membership chairs:
Sue Brockett sbrockett@aaasouth.com
or
Rebecca Maddox rebecca.maddox@jacobs.com
To join or rejoin, click here: http://www.iabc.com/join/
* Waived fee does not apply to renewals.
Marketing and Communications Manager – Senior Home Care
Job Summary:
Senior Home Care is seeking a Marketing & Communications Manager who is dedicated and passionate about driving the business forward. This role will primarily focus on implementing marketing programs, along with daily marketing tasks, sales support, internal communications and event marketing; some Social Media responsibilities may be needed. The Marketing & Communications Manager will be a key person in a well established, yet flexible Marketing Department.
Main Responsibilities:
-Editor and project manager of enterprise-wide bi-monthly company newsletter
-Responsible for company news channel on Intranet and company/industry news on external website
-Development of sales collateral and materials to support the needs of 130+ sales team surrounding patient/community education, health care recognition events and national holidays
-Manage various event marketing and community outreach programs and projects
-Own, from Marketing perspective, Senior Home Care corporate partnership with The Crisis Center of Tampa Bay
-Some Public relations responsibilities will be required such as advertisements, press releases and seeking media opportunities
-Opportunity to project manage or be a key team member on special marketing and communications projects
Job Responsibilities:
-Plan and execute integrated programs of sales support tools, collateral and promotional items
-Develop budget and obtain approvals for all main programs prior to implementation and execution
-Create and implement marketing and communications strategies and plans that support 125 plus sales team as well as further the company’s brand in the markets served
-Provide marketing/communications products, programs and sales tools to support the sales team in communicating with customers and responding to their needs
-Create new communication and/or promotional products offering above and beyond existing products and services for existing or future market segments
-Provide the sales team with leadership and effective marketing support, including sales tools, training and problem solving capability
-Manage some public relations activities including writing press releases and monitoring queries from reporters seeking media opportunities
-Update and manage website content correlating with sales support and health care recognition activities and patient education
-Some responsibilities may include social media activities
-Many of these responsibilities provide opportunities to work directly with CEO, COO, CFO, Sr. VP of Sales & Marketing and VP of HR.
Basic Qualifications:
-Bachelor’s degree in marketing, communications, public relations or journalism
-5-7 years of experience in marketing and/or communications
-Overarching project management skills are a fundamental and necessary requirement
-Successful track record in sales support programs and internal communications
-Strong writing skills are mandatory; at least 25% of position requires writing
-Takes initiative and extremely strong follow up skills are essential
-Strong communicator and relationship building skills and interpersonal skills are crucial
-Brings “A” game each day along with a great attitude and team player mentality
-Must be able to take charge and drive through projects with little direction from Director of Marketing
-Have the ability to understand diversity of thought and approach
-Ability to work effectively with sales, sales management, sales analysis and purchasing teams as well as other key areas of the organization
-Superior written and verbal communication skills
-Keen understanding of the importance of a thorough approval process with executive team and subject matter experts
-Health care experience is a plus
-Experience with using SharePoint or have worked with Portals is a plus
Community Partnership Coodinator – Moffitt
Job Summary:
Under the direction of the Manager, Public Affairs and Community Relations the Community Relations and Community Partnership Marketing Coordinator is responsible for planning, directing and implementing a comprehensive proactive program of publicity and community relations to develop awareness of, and positive responses to, Moffitt Cancer Center among select audiences including business and academic communities, other health care providers and the general public. This person is also responsible for developing, cultivating and integrating co-branding partnership programs into the overall communications plan as well as assisting in marketing initiatives by utilizing existing community relations programs or developing new ones targeted at reaching the specific audiences identified in the plan.
Position is part of an active Public Relations and Marketing department that supports and furthers the strategic goals of
Qualifications:
Education: B.A. in Marketing, Public Relations or equivalent curriculum. Experience: Minimum of five years experience in a public relations environment.
Additional Skills: Bi-lingual preferred. Skilled at dealing with a variety of audiences; excellent communication skills, good time management skills; ability to multi-task.
To apply, visit www.Moffitt.org and select careers.
May 25: Talking Tech: Communicating in the 21st Century
Talking Tech: Communicating in the 21st Century
Half-Day Program!
Wednesday, May 25
8:00 a.m. – 1:30 p.m.
The Tampa Club
101 E Kennedy Blvd # 4200
Tampa, FL 33602-5834
(813) 229-6028
IABC Tampa and the Florida Public Relations Association are pleased to jointly present a great half-day program that’s a must for communicators in the 21st Century.
Technology is helping us become better communicators, but how do we keep pace with the world around us, make sense of what’s on the assembly line and be strategic about how new technology can better position our organizations? The experts in the field will tell us how.
Speakers and Schedule:
8:30 a.m.
Networking and Continental Breakfast
9:00 a.m.
Ginger Reichl of Pinstripe Marketing
Ginger Reichl will speak about Online Reputation Management. The latest buzz in communications is around online reputation management and how you can influence the information people can find about you and your organization on the Web. Ginger Reichl of Pinstripe Marketing will provide a review of reputation management, tools to monitor your online persona, and practical tips for creating and managing social media profiles.
10:00 a.m.
Bryan Marks of Irvin Steel
Speaker Bryan Marks with Irvin International will speak about how corporate communicators can utilize digital signage and texting for internal communications. When properly maintained, placed and utilized, digital signage provides an excellent real-time communication tool for almost any size company. Content can be controlled from anywhere in the world and be personalized by office if need be.
11:00 a.m.
Greg Schmitzer, CEO, MadMobile
Greg will share his high-level thoughts on ways savvy communicators, like you, can use mobile applications to reach more targeted audiences.
Having helped Paramount Studios develop a mobile web application that enables fans to interact with Justin Beiber about his new movie, Greg Schmitzer, CEO of MadMobile, knows the power of mobile communications. He’s working with a number of organizations on the cutting edge when it comes to reaching the masses through mobile apps. The world wide web is just a finger touch away through portable wireless devices including multi-touch smartphones and multi-touch tablets.
12:15 p.m.
Joe Hice of Moffitt Cancer Center
Luncheon and keynote presentation
Joe Hice will speak about what’s coming in social media and how to wrap it all up in a strategic communications plan for your organization. By now you are familiar with Facebook and Twitter and how to incorporate these social media tools into your overall communications plan. But have you heard about Crowdrise for fundraising and CityVille, a browser based casual social city-building simulation game? Joe will share his expertise in building communications plans for academic institutions like the University of Florida and NC State as well as Harley-Davidson, Sea-Doo and Segway.
Cost:
FPRA and IABC Members $75
Non-Members $89
Students $59
Walk-Ins $99
Breakfast, lunch and parking included!
So come join the 21st Century already in progress and take an invaluable trip to the future of the industry.
Click here to register.