IABC Tampa Bay

Bronze Quill Winners 2006

Adrienne — Mon, 30 Aug 2010 02:24:37 +0000

AWARDS OF EXCELLENCE

Total Communications Program, Benefits Communication:
Future Fund Total Communication Program
by Buck Consultants & CVS Corporation
Glen Gonzalez

Design, Four-Color Brochure:
McShane Communications
For Eckerd Youth Alternatives
Chris Simard and Charlie McShane

Audio/visual, Interactive CD:
Online Services CD Promotion
By GTE Federal Credit Union
GTE FCU 2005 Marketing Team

Employee Publications, Four-Color Newsletters:
Future Fundamentals
by Buck Consultants & CVS Corporation
Glen Gonzalez

Electronic and Digital Communication, Electronic Annual Reports:
L-3 GSI Group
For Army National Guard FY05 Annual Financial Report
Russ Delaney

Writing, Feature Articles:
Moments of Awe
by Marriott Vacation Club International
Jenny Lovely

Marketing/Advertising, Direct Mail:
Spanish Lyric Theatre Post Cards
by McShane Communications
Maria DeJesus

Total Communications Program, Employee/Member Communication:
My HR Connection Communications
by Marriott Vacation Club International
MVCI Communications

Total Communications Program, Media Relations:
Shining Light on Human Rights Abuses of Trafficked Latinos
by Newlink Communications for The International Organization for Migration
Yokasta Vasquez, Fabiana Steinmander, Diana Pardo, Mauricio Samayoa and Lori Folts

Total Communications Program, Government Relations:
L-3 GSI Group
For Army National Guard FY05 Annual Financial Report
Russ Delaney

Employee Publications, Four-Color Corporate/Annual Reports:
A Toast to Pinellas
by Pinellas County Personnel
Pinellas County Personnel

Audio/Visual, Video Program:
Southwest Florida Water Management District
For Grow Smart
Mercury Productions
Bill McQueen

Design, Four-Color Annual Reports:
Vineyard Graphics
For Army National Guard FY05 Annual Financial Report
Amy Toback and Darren Toback

Electronic and Digital Communication, Internet Sites
Walter Industries Internet
by Walter Industries
Michael Monahan and Christine Goodwin

AWARDS OF MERIT

Four-Color Special Purpose Item:
Future Fund Summary Plan Description
by Buck Consultants & CVS Corporation
Glen Gonzalez

Employee Publications, Four-Color Employee Guidebook:
GTE FCU Employee Guide
by GTE Federal Credit Union
GTE FCU 2005 Marketing Team

Total Communications Program, Public Relations Program:
Grand Opening Celebration
by Jacksonville Public Library
Stacie Bucher

Employee Publications, Four-Color Annual Report:
L-3 GSI Group
Army National Guard FY05 Annual Financial Report
by Russ Delaney

Writing, Advertising Copy:
Big Brothers Big Sisters Tampa Bay Ad
by GTE Federal Credit Union
Wendy Bourland

Marketing/Advertising, Campaign:
Strategic Management Poster Series
Marriott Vacation Club International
MVCI Communications

Electronic and Digital Communication, Internet Sites:
Weekday Gourmet Website
McShane Communications
Maria DeJesus

Total Communications Program, Employee/Member Communications:
Evolution CRR Latin America at AstraZeneca
by Newlink Communications for AstraZeneca
Sergio Roitberg, Valeria Sessa, Federico Bianchi and Lori Folts

Employee Publications, One-to-Three Color Magazines:
The Pen – The Pinellas Employee Newsletter
Pinellas County Personnel
Pinellas County Personnel

Design, Four-Color Promotional Items:
Irvin Steel
by McShane Communications
Chris Simard, Bryan Marks

Video Production:
Science & Environmental Council of Sarasota County
The Watershed and You – A Direct Connection
by Mercury Productions
Bill McQueen

Total Communications Program, Public Relations Program:
Shining Light on Human Rights Abuses of Trafficked Latinos
by Newlink Communications for The International Organization for Migration
Vokasta Vasquez, Fabiana Steinmander, Diana Pardo, Mauricio Samayoa and Lori Folts

Design, Four-Color Newsletters:
The TCS Link Newsletter
by McShane Communications and Time Customer Service
Bryan Marks and Bill McGlynn

Four-Color Brochures:
Jim Walter Homes Recruiting Brochure
by Walter Industries
Michael Monahan and Christine Goodwin

Audio/visual, Interactive CD:
TECO Energy Emergency Preparedness Kit
by TECO Energy
Laura Duda, Ross Bannister, Bill Longstreth, Mike Karr, Nick France, John Hamilton,
Brian Lott, Ed VanSant, Bob Waselewski, Mark Hallsteine and Dean Goldsworthy

Employee Publications, Four-Color Newsletter:
Universal News – Special TSAT Edition
by Universal Orlando Resort
Jeff Terrell and Andy Warren

Electronic and Digital Communication, Intranet Sites:
Walter Industries Intranet
by Walter Industries
Michael Monahan and Christine Goodwin

HONORABLE MENTION

Design – Four-Color Annual Report:
Metamorphosis: Annual Report 2005
GTE Federal Credit Union
GTE FCU 2005 Marketing Team

Electronic and Digital Communication, Electronic Newsletters:
MVCI Weekly Update
by Marriott Vacation Club International
Jenny Lovely

Electronic and Digital Communication, Internet Sites:
Mercury Productions Website
by McShane Communications
Maria DeJesus and Bryan Marks

Electronic and Digital Communication, Electronic Annual Reports:
Walter Industries Electronic Annual Report
by Walter Industries
Michael Monahan and Maria DeJesus of McShane Communications

Design, Single Design Element:
rvin Steel Tough Logo
by McShane Communications
Chris Simard

Electronic and Gigital Communication, Internet Sites:
USF Alumni Association Website
USF Alumni Association
Rita Kroeber

Single Print Ad:
Jim Walter Homes
Walter Industries
Roger Crabb & David Pugsley

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Past Winners of IABC Tampa Bay Bronze Quill

Adrienne — Mon, 30 Aug 2010 02:16:28 +0000

2009

2008

2007

2006

2005

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Bronze Quill Winners 2007

Adrienne — Mon, 30 Aug 2010 02:15:07 +0000

AWARDS OF EXCELLENCE

Total Communications Program, Government Relations:
Army National Guard FY06 Annual Financial Report
L-3 GSI Corp.
Russ Delaney

Design, Corporate/annual reports:
Army National Guard FY06 Annual Financial Report
L-3 GSI Corp. / Vineyard Graphics
Darren and Amy Tobeck

Employee Publications, Corporate/annual reports:
Army National Guard FY06 Annual Financial Report
L-3 GSI Corp. / Vineyard Graphics
Darren and Amy Tobeck and Russ Delaney

Electronic and Digital Communication, Electronic Annual Reports:
L-3 GSI Group
For Army National Guard FY05 Annual Financial Report
Russ Delaney and Darren and Amy Tobeck

Design, Special Purpose Items:
Buddy's Birthday Bash Invitation
by McShane Communications
Chris Simard and Charlie McShane

Design, Tabloids:
"25 Years of Tampa Bay and the Tampa Bay Business Journal"
Tampa Bay Business Journal
Tampa Bay Business Journal Staff - Alexis Muellner, Editor

AWARDS OF MERIT

Total Communications Program, Public Relations Program:
A World of Good: Business, Business Schools, and Peace
Association to Advance Collegiate Schools of Business
Becky Johnson

Total Communications Program, Marketing Communications:
Sunridge Marketing Campaign
McShane Communications
Chris Simard, Charlie McShane, Maria DeJesus

Design, Four-Color Brochure:
Bayside North Brochure
McShane Communications
Chris Simard, Charlie McShane, Robin Bania

Design, Single-Design Element:
Irvin Steel Corporate Logo
McShane Communications
Bryan Marks

Total Communications Program, Public Relations Program:
Broward County Water Resources Division
Environmental PR Group
Honey Rand

Audio/Visual Programs, Audio Only:
"WESM The Blade" Radio Network
Hill, Coniglio Polins & Associates
Eric Polins

Employee Publications, Four-color Annual Reports:
Total Communications Program, Public Relations Program
Raymond James Financial
Raymond James Marketing

Employee Publications, One-three Color Newsletters:
TECO Energy Insight
TECO Energy Inc.
Laura Duda, Will Rodgers, Erica Mandelbaum, Belinda Brown, Bill Longstreth, Bob Waselewski

HONORABLE MENTION

Total Communications Program, Media Relations:
Justice for All: Courtroom Accessibility and Elder Consumer Education
Stetson University College of Law
Trudy Futch, Davina Gould, Frank Klim, Brandi Palmer

Electronic and Digital Communication, Electronic Newsletters:
eNEWSLINE
Association to Advance Collegiate Schools of Business
Becky Johnson

Electronic and Digital Communication, Internet Sites:
HillsboroughWaterWorks.com
Environmental PR Group
Honey Rand

Electronic and Digital Communication, Internet Sites:
TBBJ Online
Tampa Bay Business Journal
Tampa Bay Business Journal Staff - Alexis Muellner, Editor

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Public Relations Director – Syniverse

Adrienne — Mon, 30 Aug 2010 02:03:21 +0000

Job Description

The position is responsible for directing internal and external public relations programs to strategically position the company globally with key constituencies including business and trade journalists, industry and financial analysts, investors, shareholders, customers, employees, and local communities in support of business strategy. Position is integral to building and preserving the Syniverse brand. The incumbent serves as a trusted communications counsel to senior executives on a regular basis. Responsible for oversight of global PR agencies and internal staff who execute communications strategy, employee communications programs, investor relations programs, press and analyst outreach, media events, collateral development, and crisis communications support.

Directs and implements integrated Public Relations programs

Develops message strategy in support of Investor outreach

Supports M&A activity (as required)

Serves as chief speechwriter for CEO

Develops, directs and implements integrated global Employee Communications program

Directs marketing communications strategic content

Provides Communications Leadership

Manage Vendor Relationships

Manages PR team

Job Requirements

BS or BA degree in Marketing, Communications, Journalism or related field or equivalent experience. MBA/MA desirable.
7-10 years of marketing communications/marketing services management experience.
Exceptional written communications skills and speechwriting skills. Excellent verbal communications skills.
Ability to manage multiple teams, projects, vendors and initiatives simultaneously.
Strong leadership capabilities and negotiation skills with the ability to motivate others without having direct authority.
Ability to manage and execute on multiple, critical projects simultaneously in diverse areas under pressure.
Strong influencing and complex problem solving/decision making skills to interface with members of the organization and recommend ideas and concepts.
Strong working knowledge of marketing principles and theories to effectively plan strategy.
Knowledge of global telecommunications industry helpful to effectively communicate and promote the complex technologies in the marketplace.
Understanding of the competitive landscape across multiple markets and cultures to support the organization globally.
Action and detail oriented with global mindset

APPLY FOR THIS JOB

Contact Person:	Vena Morrow

Email Address:	vena.morrow@syniverse.com

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FROM STRATEGY TO ANNUAL ACTION PLANS

Adrienne — Sun, 29 Aug 2010 15:12:59 +0000

by Diane Gayeski, Ph.D.

The key to excellent communication is creating the right infrastructure-the expertise, the staffing and funding structure, the understanding of your communication channels and constituent needs, and your overall communication philosophy and standards that will support individual communication efforts. These give you the resources and the guidelines necessary to decide what good communication looks like, which projects deserve priority, and how to communicate a consistent organizational voice.

Although problems and opportunities that require a communication intervention will arise unexpectedly, it’s a good idea to create at least a one-year communication plan that will serve as a guide to content for various media channels, meetings and publications. This will also help you allocate staff and budget. To create an annual plan, it’s necessary to first understand your organization’s current strategic direction and plans. For example, if your company is planning to acquire one of its competitors, or to introduce a new benefits program, you will need to decide how those actions break down to key messages for each audience. It’s also necessary to understand more subtle and overarching goals and themes that will guide your organization’s growth. For instance, the business may require a new focus on innovation and new product development, or more emphasis on building the company’s reputation in the community and with local government. Knowing this, you can emphasize certain themes or seek out stories that highlight ways to reach those goals.

There are four major stages in developing an annual plan:

1. Review your organization’s current strategy and your environmental analysis. Ideally, the communication manager has a “seat at the table” in leadership meetings where problems, opportunities and strategies are developed. You should check in with key executives to capture their priorities for the coming year.
2. Set specific objectives for each constituency or audience. Rather than starting out thinking of communication products or messages, decide on some specific business results that you would like to achieve.
3. Design key messages and decide on the proper communication channel(s) for each.
4. Create a calendar of communication events and products, and fill in messages and stories for each.

From Managing the Communication Function: A Blueprint for Organizational Success, second edition, by Diane Gayeski, Ph.D., now available through the IABC Knowledge Centre. Member price: US$199 (PDF – US$149); non-member price: US$299 (PDF – US$223.50).

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Sept is Membership Month at IABC (aka: Discounts for joining!)

Adrienne — Sun, 29 Aug 2010 14:49:32 +0000

No communication professional should be without the power of a network in these uncertain times. Do you know a friend or colleague who may be interested in joining IABC? For a limited time, they can access parts of members-only content for free.

During September, communication professionals can have access to a variety of tools, best practices and expert opinions on the IABC web site—including the basic version of IABC’s latest member benefit: Discovery! And if they decide to join or rejoin IABC, we’ll waive the application fee of US$40/CDN44 for faxed, mailed or phoned-in enrollments and US$30/CDN$33 for online enrollments for all applications received during September.

Get more details about the Membership Month promotion and start spreading the word!

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Sr. Writer – Raymond James

Adrienne — Sun, 29 Aug 2010 14:27:20 +0000

Job Title	Senior Writer
Company Name	Raymond James
Your Name	Susan Futterman
Email	susan.futterman@raymondjames.com
Website	http://www.raymondjames.com
Location of Job	St. Petersburg, FL
Qualifications and Job Summary	Experienced senior writer to brainstorm, research, develop, write, edit and execute materials and campaigns designed for retail investors. Ability to develop and implement creative brand-driven concepts as well as results-focused marketing campaigns is critical, as is effective communications with internal clients and creative team. Successful candidate will thrive on tight deadlines, generate thoughtful and thought-provoking ideas, and serve both as a productive team player and individual contributor. Job Requirements: Ability to: ▪ Effectively juggle multiple assignments and meet aggressive deadlines ▪ Develop and execute creative concepts across multi-channel campaigns ▪ Work closely with account manager to research and assess competitor and market trends ▪ Collaborate closely with art and web team members on creative executions for print, web and other media ▪ Manage compliance guidelines and brand/style standards for each client ▪ Review and proofread for accuracy, grammar, style and overall consistency ▪ Communicate effectively with internal clients (including financial advisors and strategic business units) ▪ Work independently as well as part of a creative team ▪ Quickly absorb and apply new information and ideas
Additional information	Seeking both free-lance/contract and full-time writers. Experience in financial services industry is a strong plus
How to apply for job	email susan.futterman@raymondjames.com with writing samples and resume.

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Marketing Coordinator and Events Planner – USF

Adrienne — Wed, 25 Aug 2010 03:00:27 +0000

Posting Title:

Marketing Coordinator and Events Planner

Department Number/Name:

0-2101-000 College Engineering Dean

College/Division:

College of Engineering/Academic Affairs

Location of Position/Campus:

Tampa

Other Work Location

Salary Plan:

Administration

Hiring Salary/Salary Range:

$35,000 – $40,000

Duties:

The position supports the strategic efforts of the Communications and Markerting Dept. and the Development Office through the implementation of stratetic marketing programs, social networking, and public relations efforts. This position also plans and executes several annual fundraising events within budget and to meet targeted fundraising goals.

Minimum Qualifications (Education & Experience):

This position requires a Bachelor's degree in communication, marketing, public relations, hospitality management, business management, digital media, or related field, with two years of experience in related positions; or a Master's degree in the fields listed above. Appropriate college coursework or vocational/technical training may substitute at an equivalent rate for the required experience.

Preferred Qualifications (Education & Experience):

A Bachelors degree with preferred concentration in marketing, public relations, or hospitality management. Five years experience in producing printed and electronic marketing and communications tactics to include planning, organizing and implementing fundraising events and professional meetings.

Special Skills/Licenses/Training/Certifications Necessary:

Bachelors degree with preferred concentration in these areas marketing, public relations, hospitality management. Five years experience in producing printed and electronic marketing and communications tactics to include planning, organizing and implementing fundraising events and professional meetings.Experience in fundraising event planning; knowledge of public relations and marketing practices; REQUIRED – must have experience in creating Social Networking sites at the organizational level. Postion requires occasional work at night and on weekends, and some limited overnight travel.

Position Number:

Application Posting Date:

08-20-2010

Posting Number:

0001813

Application Deadline Date:

08-27-2010

Advertisement Date:

08-17-2010

Additional Information for Applicants:

This position requires a criminal background check.

Apply here: https://employment.usf.edu/applicants/jsp/shared/position/JobDetails_css.jsp?postingId=150072

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Sr. Communications Coordinator – SW Florida Water Mgmt District

Adrienne — Wed, 25 Aug 2010 02:44:35 +0000

The Southwest Florida Water Management District is advertising for the Senior Communications Coordinator position specializing in social research for behavior change. This current posting is open until 9/3/2010. Please disseminate to potential candidates with appropriate skills and experience. We are looking for someone with a strong background in social marketing, social research and community education projects.

Employment Opportunities<https://www5.swfwmd.state.fl.us/applications/WebEmpAp.nsf/Job_Embed?O…>
Senior Communications Coordinator
Position Number: 0054
Closing Date: 09/03/2010
Classification: Professional/Managerial
Location: Brooksville, FL (near Tampa)
Job Summary: This is professional work researching, developing, and managing public information and education projects relating to water resources protection, water conservation and other District objectives. We are looking for a candidate with strong background in research, statistical evaluation and implementation of social research projects that have the highest probability of generating behavior change with measureable results.

Duties include personally conducting research as well as overseeing consultants who conduct both qualitative and quantitative research. The successful candidate will have the ability to interpret, analyze and apply data to identify, create, implement and evaluate programs. Based on research findings, designs and oversees pilot projects to encourage behavior change. Uses statistical software to conduct analyses of research data and translates technical information and research findings into clear and concise information. Writes for and oversees coordination of survey instruments, focus group protocols, research notifications, research reports, Requests for Proposals, grant proposals, educational materials and other items. Develops scopes of work, develops and oversees program budgets, manages research databases and manages subcontractors for public education projects simultaneously. Strengthens the evaluation and research capabilities of Communications staff and cooperators through training and technical assistance.

Education and Experience: Bachelor's degree in Social Science, Public Health, Public Relations, Communications, Mass Communications, Marketing, Education, Social Marketing, Research, Program Evaluation, Applied Psychology, Sociology or equivalent field with an emphasis on applied research and evaluation and five years' experience involving educational programs, public communications, community-based social marketing, research or an equivalent combination of education and experience is required. Experience with SAS and/or SPSS is preferred. Experience in applied research, community-based social marketing, evaluation and contract management is preferred.

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Progress Energy – Generation Communications Specialist

Adrienne — Mon, 23 Aug 2010 12:00:02 +0000

Job Req ID	1187BR
Posting Title	Generation Communications Specialist – Crystal River, FL
Geographic Location	FL-Crystal River
Full Time/Part Time	Full Time
Standard Job Details	This position is the lead communication consultant and strategist for the Crystal River 3 Nuclear Plant. This employee must be able to manage multiple tasks and activities while looking toward the future and understanding the "big picture." This includes working with corporate, plant and regional management and personnel. This position is responsible for planning, executing and measuring all site internal communications, using a multitude of tactics and communication tools, while reinforcing corporate messaging and communications and translating them so they are relevant for site personnel. As the site’s lead communication consultant, employee will also support external communications and serve as the site’s primary media spokesperson. Employee should be engaged with issues associated with the nuclear power industry, the electric utility industry and Progress Energy's businesses. Communication leadership and support during refueling outages is considered highly valuable and requires significant commitment of planning, resources and time. Some early morning and late evening work may be required, as is week-long, rotational on-call periods. This position reports to the Director – PEF Communications with matrix responsibility to the Director – Media Relations and PEC Communications.
Basic Qualifications	A Bachelor's degree and three to six years experience is required.
Specific Job Details	JOB RESPONSIBILITIES - Serve as primary counsel and communications consultant to plant management, with direction from the Director – PEF Communications with matrix responsibility to the Director – Media Relations and PEC Communications on plant activities, both internal and external. Work closely with the Plant Vice President to identify and agree upon a comprehensive and strategic site communications plan that reaches all key internal and external stakeholders. Implement and manage the site communications plan in alignment with the fleet priorities. - Develop and manage plant’s internal communication plans. Support NGG fleet alignment and other initiatives that successfully inform and support employees, link the business strategy and change initiatives and improve internal understanding of Progress Energy programs and activities. Utilize varied communication tools selecting the best option or combination for the intended audience. - Develop and manage plant’s external communications plan and serve as CR3’s site media spokesperson. As appropriate, cultivate effective relationships with local and/or nuclear trade media and take the lead in managing and mitigating potentially negative issues. Coordinate media communications with Director for Corporate Media Relations. Provide issues management communications support for both the plant and the company. On a rotational basis, field the Florida media line for after-hours inquiries. - Coordinate with the Emergency Planning and Crisis lead to develop and execute the CR3 crisis communications plan, including weather, nuclear, plant issues and other crises. If a crisis develops at CR3, this person will serve as the lead spokesperson and communications coordinator. Manage the Emergency News Center (ENC) program and provide qualifying training for new staff and quarterly training for all ENC staff. - As needed, work with and/or provide support to Community Relations personnel in the Crystal River region (North Coastal). Initiatives may include site tours, community meetings and NRC public meetings. - Organize and conduct plant tours for civic, industry and community groups in coordination with plant management.
Preferred Qualifications	Post-Bachelor's degree (ex. Masters' or professional school equivalent). Seven or more years like work experience preferred. Prefer communications and/or public relations certification (ABC or APR)
Travel Percentage	<=25%
EEO Statement	Progress Energy is an Equal Employment Opportunity (EEO) employer and does not discriminate against employees or applicants for employment based on race, color, religion, sex, sexual orientation, national origin, age, disability, disabled veteran, or Vietnam Era Veteran status.
FMLA Statement	The Family and Medical Leave Act (FMLA) requires FMLA covered employers to post a notice of employee rights and responsibilities under the Act. Progress Energy is a covered employer and provides FMLA leave to eligible, qualifying employees. For additional details, click here. NOTE: This position will be based in Crystal River, FL – NO RELOCATION.

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