Our organization is seeking an experienced public relations professional with a successful track record of engaging with the media and garnering press coverage.
Job Description
Media Relations: Primary duties include writing press releases, media pitching, managing press coverage/clips and implementing PR campaigns. Liaises with managers, administrators, reporters and other external parties. Researches and writes releases, fact sheets, news pitches, bylined articles, position papers, op-eds, press kits, background information, talking points and other press materials. This position will support increasing press activity – including proactive media outreach and pitches. Identifies and prepares spokespersons for interviews. Maintains company newsroom page.
Public Relations: Supports company PR activities and events. This position will cultivate relationships internally and externally – to include our local media.
Position Requirements
Education: BA in Mass Communications, Public Relations, Journalism or related field
Experience: 3-5 years related experience in media relations and public relations within a fast-paced business environment, with the ability to multi-task. Must be media savvy, connected to current industry news events and a self-starter. Creative mind with a track record of generating and implementing new ideas and story angles. Excellent media, PR, writing, proof-reading, editing and pitching skills required. Must be proficient in MS Office products with a high level of proficiency in MS Word.
Other Skills: Background in public relations and Web/new media experience preferred. Ability to research, read, comprehend and write complex communications. Ability to effectively present information in large and small group environments. Must have excellent communication and interpersonal skills. Analytical skills, Excel and Power Point proficiency a plus. Must have demonstrated multi-tasking skills and be able to work both independently and with a group.
Interested candidates please submit resume with salary requirements to http://www.realogy.com/careers vacancy # IRC18562. Try this direct link as well: https://careers.realogy.com/OA_HTML/OA.jsp?akRegionCode=IRC_VIS_VAC_DISPLAY_PAGE&akRegionApplicationId=800&OASF=IRC_VIS_VAC_DISPLAY&OAHP=IRC_EXT_SITE_VISITOR_APPL&transactionid=1145498525&retainAM=N&addBreadCrumb=RP&p_svid=18562&p_spid=484002&oapc=7&oas=XpXFvd1-yL9yhenm3WVuuw..
Excellent benefits: medical, dental, vision, life insurance, paid vacation and holidays, 401K. EOE.
|
Marketing Communications Consultant – (28904) Requisition Number: 28904 Apply here: http://www.financialjobbank.com/job.asp?id=22593750&aff=5B69D171-E6DF-4407-9864-3092BB91A6F2 Job Description: Qualifications: |
Job Title: Sr. External Communications Consultant
Company Name: Blue Cross and Blue Shield of Florida
Contact: Kim Chance Email kimberly.chance@bcbsfl.com
Website: http://www.bcbsfl.com
Location of Job: Jacksonville, Fl
Qualifications and Job Summary
Sr. External Communications Consultant What Does Blue Do? Making a difference in people's lives…Caring for our neighbors…Working together to protect the health and well being of more than 8 million people. This is Blue Cross and Blue Shield of Florida (BCBSF) and its subsidiaries, offering flexible health plans to our diverse customer base. And this could be you – enriching the lives of others and experiencing an exceptional career. The Senior External Communications Consultant requires strong writing, media relations, reputation management and business skills including the ability to research and proactively obtain effective news coverage about the corporation. The selected candidate needs to be experienced providing strategic advice and counsel to senior executives, in addition to conveying the complexity of the business and engaging key stakeholders with conflicting agendas. Additionally, this person supports overall corporate communications efforts, regional market priorities and must demonstrate superior initiative to get the work done on a timely basis and the ability to quickly adapt to ongoing change and priorities. This person will work closely with the Director of External Communications, other members of the corporate communications team, business unit leadership and senior executives to create communication strategies, plans and tactics that result in tangible business outcomes. This role will assist with the implementation of the overall communication strategy for the corporation to support its core business objectives and must be familiar with corporate media policies and practices, including social media. This role will also help develop and define communication objectives and metrics in an effort to measure the overall effectiveness of business communication plans. This role will share responsibility to help shape and enhance the company’s reputation among key stakeholders, utilizing a variety of internal and external tools and venues. This role also has internal communications responsibilities and must be able to successfully manage a variety of communication projects.
The selected candidate should be adept working in a fast-paced environment, experienced handling rapidly changing and ambiguous events, and be extremely organized, energetic and passionate.
Job Requirements: • Bachelors or Masters degree in Communication, Journalism, Business or related field • 10 or more years experience in a communication role, planning and executing both internal and external communication strategies and solutions • Media relations experience • Reputation management experience • Project management experience • Communication consulting experience advising senior executives (Marketing and Sales, preferred) • Experience measuring and evaluating communication effectiveness • Experience working with a variety of media including but not limited to web-based, newsletters, broadcast and print news media, trade media, social media • PC skills – Microsoft Office, MS Project, SharePoint, PowerPoint, Excel
Additional information
Business Specific Criteria (preferred skills): • Experience leading or managing teams • Health care/insurance experience • Bilingual skills (English/Spanish) • Experience with change management
How to apply for job
For consideration, please visit our website at www.bcbsfl.com and click on the Careers link at the bottom of the page. Click on Search Career Opportunities and follow these important steps: 1. Log-in if you have an existing profile on the BCBSFL website. Otherwise, you will need to create a profile by following the steps provided on the site. 2. Search for the position by typing in the requisition ID: B1270NOV09 in the keyword search field. 3. Click on the Apply to this Job link. Blue Cross Blue Shield of Florida is an Equal Opportunity Employer M/F/D/V. Business Leader Network Member January 26, 2010
...Job Summary:
Marketing
US-FL-Tampa
Marketing
Full-time
Day Job
PURPOSE OF THIS JOB: To establish a local face of a global brand.
The Field Marketing Specialist (FMS) is primarily responsible for driving Red Bull’s marketing strategies through the management of consumer collecting programs: specifically Wings Teams and Student Brand Managers. In addition, the FMS supports the FMM in the execution of specific Red Bull Athlete and Event projects, maximizing Communications output and fostering relationships with local Opinion Leaders.
MAJOR ACTIVITIES TO ENSURE ACHIEVEMENT OF KEY RESULTS AND DELIVERABLES
1. Wings Team Program
· Set clear goals together with the FMM to drive trial that engages new users and expands the consumer base.
· Recruit, train and lead the market Wings Team.
· Coach the Wings Team Members (WTM) to continually reinforce best practice and delivery against defined strategy.
· Brief/manage Wings Teams to ensure that branded and supported events are harnessed as opportunities to best impact target consumers.
· Manage requests for the Wings Teams regarding sales support and sales drives within the region.
· Roll out and manage specific activation programs such as “Party Striker” etc.
· Recruit, train and manage team captains for each Wings Team to assist in administration, recruiting and planning.
· Coach and empower each Wings Team Member to play an active role in the planning process to ensure a constant flow of fresh mission ideas to grow user base.
· Network with local contacts and opinion leaders to generate broad reaching mission opportunities in line with strategy to grow user base.
2. SBM Program
· Recruit, train and manage a team of college students to make Red Bull an integral and relevant part of a student’s life.
· Initiate, organize and supervise sales offensives together with the local sales team to ensure perfect distribution and visibility at and around campus.
· Activate campus relationships & integrate Red Bull into key usage occasions and the right image building opportunities with college students on and off campus.
· Lead the creative process within the SBM (and WTM) community to ensure a constant flow of new ideas to build loyalty within the collegiate audience.
3. Sports, Culture and Communications
· Create activities (original local events, activations of national event properties, athlete marketing projects) reflective of the Red Bull Brand values; deliver a clear, strong, authentic brand message to the consumer.
· Support select 3rd party sport and culture events that are relevant to the Red Bull brand.
· Support the FMM in all other activities as needed. Including, but not limited to:
i. Developing and executing specific Red Bull owned programs
ii. Activating National or Regional Red Bull programs
iii. Building and activating relationships with opinion leaders for local market impact
iv. Execution of Communications plans in local media
Support FMM as needed in regional priorities in order to boost local output.
4. Identify and selectively support collaborative sales & marketing opportunities
· Support FMM to work in conjunction with the area sales team to ensure that marketing initiatives and programs are leveraged across the sales channel and the brand image is brought to life within the on premise environment and with key customers.
· In secondary markets, act as key marketing contact to local sales / on-premise counterparts.
· Actively participate in meetings with local sales team to align marketing and sales strategies.
5. Management and Administration
· Work in close collaboration with the Business Unit Consumer Collecting Manager.
· Coach and train direct reports (Wings Team Members, Student Brand Managers) to maximize their impact and cultivate their skills and brand knowledge.
· Manage expense reports, budget authorization and all other administrative paperwork for direct report responsibilities.
KEY RESULTS AND DELIVERABLES (WHAT DOES SUCCESS LOOK LIKE)
1. Consumer trial that engages new users and expands the consumer base, per capita consumption and share.
2. Perfect execution of the consumer collecting programs (SBMs and WT).
3. Relevant and impactful activities with key targeted consumers via developed relationships.
4. Support of the FMM on perfect implementation of defined sports and culture and communications projects.
5. Effective working relationships with on and off premise sales and excellent delivery of defined projects.
KNOWLEDGE, SKILLS AND EXPERIENCE
1. Bachelor’s Degree required.
2. Strong understanding of youth culture in sports and culture.
3. Proven ability to manage, coach, and mentor a team.
4. Former SBM or Wings Team Member with a perfect understanding of consumer collecting preferred.
5. Exceptional communication skills, including presenting and training abilities.
6. Strong planning and project management competencies.
7. Ability to cultivate team environment.
8. Creative mind, with prior successes in driving the creative process.
9. Must be proficient in Microsoft office applications and common IT tools.
10. Lives and represents the Red Bull Brand.