Local - National

September 10th Program: 11:30 AM – 1:00PM

Four generations of audience, four generations of media:
One approach to media measurement

Four generations are active in today’s workplace and marketplace, each with very different attitudes and expectations.
As a media professional, how do you tailor your messages to meet the unique needs of each generation, and how do you
measure your effectiveness? At our next professional development luncheon in September, Johna Burke, vice president of
BurrellesLuce, the largest media monitoring and measurement firm in the U.S., will share her expertise on the values and
influences of each generation on communication and media, as well as the evolution of media outlets. She’ll also cover best
practices for media measurement. So, we encourage you to join us for what we believe will be a valuable time of networking and
education. Register today!

Where:
The Tampa Club (free parking)
101 E. Kennedy Blvd.
Bank of America Building
Suite 4200
Tampa, FL 33602

Fee:
IABC Members $30.00
Non-members $40.00

View Event Summary and Registration

National:

Pacific Plains Regional Conference
Seattle, Washington
21 – 23 September

Southern Regional Conference
Denver, Colorado
28 – 29 September

Heritage Region Conference
Hartford, Connecticut
12 – 14 October

African Regional Conference
Cape Town, South Africa
15 – 16 October

2008 Business Writing Conference
Chicago, Illinois
12 – 13 May
2 – 3 October

For more information, visit the events calendar.

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