IABC Tampa Bay Bronze Quill Awards Categories

1. WRITING
Judged solely on the quality and content of the writing.
1.1 News, feature articles, editorials
1.2 Advertising copy, brochures, sales promotion and marketing
1.3 Speeches, video scripts, public service announcements (please submit typed draft)
1.4 Writing for online distribution

2. DESIGN
Judged on creative concept, delivery, and effectiveness.
2.1 One- to three-color
2.1 A. Magazines, tabloids, newsletters
2.1 B. Corporate/annual reports
2.1 C. Single design elements (logo, letterhead, trademark, special purpose graphic)
2.1 D. Other (brochures, catalogs, calendars, posters, special purpose items)
2.2 Four-color (or more) magazines
2.2 A. Magazines, tabloids, newsletters
2.2 B Corporate/annual reports
2.2 C. Single design elements (logo, letterhead, trademark, special purpose graphic)
2.2 D Other (brochures, catalogs, calendars, posters, special purpose items)

3. ELECTRONIC AND DIGITAL COMMUNICATION
Judged on how effectively your message is crafted for your target audience. For Web sites, submit URL and up to five additional sample print-outs.
3.1 Electronic newsletters
3.2 Electronic annual reports
3.3 Internet sites
3.4 Intranet sites
3.5 E-cards, banner ads

4. EMPLOYEE PUBLICATIONS
Judged on overall content including creativity, design, graphics, and copywriting.
4.1 One- to three-color
4.1 A. Magazines, tabloids, newsletters
4.1 B. Corporate/annual reports
4.1 C. Brochures, catalogs or other single purpose publications
4.2 Four-color +
4.2 A. Magazines, tabloids, newsletters
4.2 B. Corporate/annual reports
4.2 C. Brochures, catalogs or other single purpose publications

5. MARKETING/ADVERTISING
Judged on how well you sold your message.
5.1 Campaign (series of three or more advertisements)
5.2 Direct mail (catalogs, product sheets, postcards, specialty items, etc.)
5.3 Single ad

6. AUDIO/VISUAL
Judged on creative concept, delivery, and effectiveness. Standard VHS or DVD for video. Standard cassette tapes or MP3 files for audio. CDs and CD-ROMs also accepted.
6.1 One-time film/video program/overall production
6.2 Ongoing film/video program/overall production
6.3 Audio-only programs
6.4 Slide-and-sound programs
6.5 Other

7. TOTAL COMMUNICATIONS PROGRAM
7.1 Benefits communication (health and welfare, pension, compensation, etc.)
7.2 Government relations ( targeted to government bodies and government agencies)
7.3 Community relations (e.g., not-for-profit, volunteer organizations)
7.4 Customer relations (e.g., customer relationship management or research)
7.5 Investor/shareholder relations (communication, research, annual meetings, IPOs)
7.6 Media relations (programs targeted to the news media)
7.7 Multi-audience communication (e.g., corporate branding or identity/awareness, etc.)
7.8 Marketing communication (products and/or services to an external audience)
7.9 Public relations program (public service or promotional programs, special events)
7.10 Issues management and crisis communication (e.g., labor, crises, mergers)
7.11 Employee/member communication (e.g., awareness, opinion, change, culture)

Click here for a Bronze Quill 2008 Entry Form.

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