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Many executives expect today's communications professional to "come up with a plan" to communicate change to employees. But without a strategy that links communication tactics to business objectives, the plan is little more than a listing of activities to execute. Similar to how an architect's blueprints create the vision of a new house, a communications strategy paints the overall picture of how an organization will execute communications tactics in a coordinated way, designed to meet business objectives.
Join IABC/Tampa Bay’s former president, Adrienne Schutte, for a discussion of the key components of an effective communications strategy. As a senior strategic change practitioner with two of the Big Four professional services firms, Adrienne has successfully planned and executed many strategic communication plans. Participants will receive tools and templates to add to their strategy toolbox.
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