Tampa Bay's Premier Professional Association

February 16: Take social media from theory to practical in your company

Posted by Adrienne on Feb 5th, 2010 in Past programs | 0 comments

 Attend this Ragan webinar for JUST $10!* ($15 for non-members, and at the door)

The meeting will be located in the LakePointe 2 building at Tampa Bay Park (3111 W Martin Luther King). You'll see the PricewaterhouseCoopers sign on the lawn. Tampa Bay Park is located on the North side of MLK across from the Bucs stadium and headquarters. You can park in any visitor space in front of or inside the parking deck directly across the street from LakePointe 1 and 2. Go into the lobby of the building on your right as you walk over from the parking deck. Someone will meet you in the lobby. We'll be in the cafe on the first floor, which requires a badge for access. We'll allow a few minutes for networking, fruit & cheese, cookies and soft drinks.

Don't miss this professional development and networking event. This is your opportunity to benefit from a Ragan Communications webinar at an extremely low cost. Bring your best ideas for social media tools and be prepared to share – we'd like to use this event to kick off a new IABC Special Interest Group in Tampa, focused around communications and technology. Refreshments will be served.

"Take social media from theory to practical at your company," a pre-recorded webcast, features Kathryn Yates, communication global practice director, and Adam Wootton, senior consultant, Watson Wyatt.

Learn—in just 75 minutes!—the secrets of a winning social media strategy for your organization?

Suppose you already knew many of these key ideas, but hadn't realized how they could apply to your work place?
Suppose your teachers were two of the world's most knowledgeable corporate practitioners, each with dozens of years' experience working with some of the most difficult, mysterious, hard-to-please corporate departments: legal, IT, HR, and the top-floor executive suite?
Wouldn't you jump at the chance to learn powerful first principles of practical social media applications from a team that has demonstrated over and over its total understanding of the corporate politics behind social media?
*Pricing:
Members: $10
Non-members: $15
Here's just a sample of what you'll learn in this dynamite Ragan presentation:
  • How to talk to IT in a way that will put them at ease—immediately
  • How to mend a busted relationship with your IT department and get most of what you want from them—fast!
  • What your company lawyers don't understand about social media, and what simple steps you can take to reassure them
  • How the leading social media companies use new media to build truly engaged communities of employees and consumers
  • The simple four-step process that'll get your company started right in social media!
  • How social media can help your employees find in-house the critical talent they need and work more effectively and collaboratively to do their jobs better
  • How to form an engaged team of social media advocates across your company
  • Your company is successful, super-confident, but also complacent, conservative, cautious. How you can STILL sell social media to it
  • How to demonstrate the ROI of social media to the skeptics in the C-suite
Let Kathryn and Adam show you how to overcome the powerful forces standing in the way of social media in your company or organization: ignorance, fear, reluctance to take risks, and executive skepticism.
Learn the secrets of a winning social media strategy for your organization from two of the world's most knowledgeable corporate practitioners. They've dealt with every one of the obstacles you face within your organization and they'll offer a wealth of practical suggestions you can put into effect at once!

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