Please join us on Wednesday, March 11, from 3-4 p.m. for a webinar focused on influencing your audience.
Ken O’Quinn will share what behavioral scientists have found to be reasons why people change their opinion or agree to certain requests. He will present techniques you can use when you craft messages for a written communication or for a speech so that you influence the reader’s thought process. Here are a few highlights:
• How to open a persuasive message or speech when the audience is resistant or indifferent
• How to position information for maximum impact
• Why your credibility is essential to your persuasiveness and what you can do to strengthen your image if the audience does not have a favorable view of you
• How to use three principles of behavioral psychology to induce people to accept your point of view