Influence Your Audience: Craft Messages that Motivate

Please join us on Friday, March 13, from 3-4 p.m. for a webinar focused on influencing your audience.

2128c5985ef542ed8bb8af484f25f07aKen O’Quinn will share what behavioral scientists have found to be reasons why people change their opinion or agree to certain requests. He will present techniques you can use when you craft messages for a written communication or for a speech so that you influence the reader’s thought process. Here are a few highlights:

• How to open a persuasive message or speech when the audience is resistant or indifferent

• How to position information for maximum impact

• Why your credibility is essential to your persuasiveness and what you can do to strengthen your image if the audience does not have a favorable view of you

• How to use three principles of behavioral psychology to induce people to accept your point of view

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Congratulations to New and Renewing Members

Congratulations to new and renewing IABC Tampa Bay members, especially to Mary Heckert who is celebrating her 5th year with IABC and to Jim Marzano who is celebrating his 28th year! We are grateful for your contributions to our chapter over the years and hope you will be with us for many years to come.

Harness the Power of Face-to-Face Communications Webinar

Please join us Wednesday, February 11, 2015, from 3:00-4:00 p.m. Eastern for a webinar to learn ways to maximize your efforts at meetings and events. Ron Springer, president and executive producer at Esprit Productions, will help you come up with ideas on how to communicate, develop trust, and better engage today’s multi-generational audiences.

His session will highlight how to:Ron Springer

– Make an impact
– Create content
– Expand your reach

Ron earned a degree in marketing from Drake University and attended the Advanced Management Program at Stanford University. Ron began his career working for a large West Coast furniture rental company, where he rose from customer service manager to general manager to regional manager and eventually became vice president of marketing. His experience managing people, sales teams, and P&L responsibility gave Ron an excellent background in understanding the challenges that face corporations and organizations.

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2015 Gold Quill Entry Deadline is January 7th


The 2015 Gold Quill Awards are fast approaching and we don’t want you to miss your chance to enter. The deadline for submissions is January 7th, which means you have less than a month to share your best work in one or more of 47 categories. Award recipients will be celebrated during the Excellence Gala at the IABC World Conference in San Francisco in June 2015.

Visit the Gold Quill Awards webpage for more details.

Save $40 When You Join IABC in October

October is International Membership Month at IABC.

For more than 40 years, IABC has provided communication professionals with the tools and resources necessary to boost their careers.

During October, we’re celebrating International Membership Month. All new members or previously lapsed members can join (or re-join) IABC and we’ll waive the $40 joining fee.

As an added bonus, you could win a year’s supply of coffee. All members who join IABC during October will go into a draw and one lucky winner will wake up to IABC and their favorite shot of caffeine!

Learn more about membership at IABC International membership page.